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Where do your web site visitors come from? No matter what business you have, a large number of your visitors will come from search engines. It's important that your site gets as high as possible in the rankings, particularly with the few well known search engines that 99% of people use. Understanding how search engines rank is just the first step.
Ideally, search engine optimisation begins before the web site is created - on the web, content is king, and you have to understand what your customers are looking for and how best to control the interaction between your content and what the search engine sees. We cannot guarentee you first place in rankings, no matter how much you pay, but we can optimise your site to give it a good chance of being found by your potential customers.
An example? One of our clients, the White Planes picture co., bases most of its work on selling images of gliders. Put "glider images" into google, and it comes up first out of approximately 72,000 pages. Cost? Nothing.
Of course, to make the most of your online presence, targetted pay-per-click advertising campaigns, such as Google Adwords can really help your website perform. Making the most of your budget is a juggling act - we can help you to find a balance to ensure your cost of converting a click into a customer is as low as possible, whether by passing on our best practices or by managing your campaign. |
