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Transitional Fire Ltd provide equipment for Fire Behaviour Training. Graham Leney is the founder of the company. He has been designing and supplying Fire Behaviour Training simulators for over 10 years. They recently provided a bespoke "multi-trainer" to the Gatwick fire service for training a wide variety of scenarios. This novel approach was so favourably reviewed, they decided to form a new company and market the product more widely.

Up to recently, they had no web presence, so part of the package was choosing the right domain name and setting up web hosting and email.

The website was required within a fixed timeline to ensure it was live before an article full of praise about the new multi-trainer appeared in Fire Times magazine alongside an advert for the product.