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The NATAS group provide a whole host of health and safety services, but specialise in asbestos training and surveying.

NATAS' old website met their basic commercial needs for many years. However, it was perhaps looking rather tired and having grown organically for rather too long, was in need of some organising to ensure that their key services were given the highlight they deserved. A redesign was implemented to guide the user through the company’s portfolio of services, and new information (including a live asbestos news feed) and reorganised sections were introduced to generate and then direct customer interested.

NATAS also needed to boost its search engine rankings on key areas such as asbestos dutyholder compliance and asbestos awareness training in order to reflect legislation driven market trends. Put either "asbestos dutyholders" or "asbestos awareness courses" or "P401 course" into Google, and NATAS come out top, just days after the site went live!

These rankings were achieved at no extra cost to NATAS, and the money saved then used for pay-per-click advertising to fully maximise its search engine conversion.